Millennials: What’s Up With Them?

Today I would like to share with you an article written by Darren Hardy.  Darren’s article discusses the topic of working with Millennials (those born between 1980 and 1995). 

In this article Darren discusses some of the unique characteristics that this generation has and how people who are working with them can work with Millennials in harmony and maximize their potential.  In very simple terms, Darren summarizes that with Millennials, they like to be part of a team, but they also like to be valued as an individual.  they have very large visions and they are not afraid to tackle the impossible.  They want money, but only as a means to fund their pleasures and lifestyle of fun.  They are very familiar with technology and good at multi-tasking, but hate wasting time.  Essentially, if you want to keep Millennial happy, your business needs to stay current technologically.

I think that Darren makes some very good points and gives a lot insight into how this generation views the world.  I think we should all take a moment and read this fascinating article so we can all learn a little more about the Millennials.


Mining the Millennials by Darren Hardy

Millennials, also known as Gen Y-ers (80 million, born between 1980 and 1995), were raised by overly doting parents who coddled their self-esteem like fragile Fabergé eggs. They played in little leagues where the score wasn’t kept and where everyone was a winner and everyone got a trophy for just showing up.

Having hired, worked with and trained many, I had concluded that millennials were simply lazy, undisciplined, unmotivated, over-entitled and disengaged, with the attention span of goldfish.

Then I joined the Board of Directors of an organization called Invisible Children, founded by and made up entirely of millennials. I was quickly humbled to the fact that it is not that they are unmotivated, inattentive or disengaged—they were just unmotivated, inattentive and disengaged in working for ME!

The three leaders behind Invisible Children and their mostly volunteer army of incredibly motivated, hard-working and passionately engaged millennials have pulled off achievements in the last half dozen years that even SUCCESS hasn’t in the last 116 years. They have organized marches on Washington, simultaneous overnight rallies of millions of people in over 100 cities worldwide and pulled off wild stunts to get themselves on the Oprah show (which they did three times!). They even wrote a bill that they personally pushed through the Senate and Congress all the way to the Oval Office and stood there while the President of the United States signed it. You cannot tell me this is an unmotivated, lazy and unfocused generation anymore.

Having seen the talent, passion and capabilities of the millennials up-close, I now believe they pose one of the greatest strategic opportunities for companies today… if they know how to properly respect and mine their talents.

Your Strategic Opportunity—Learning to Mine the Millennials

The millennials are the largest generation to hit the workforce since the baby boomers. They are taking over whether you like it or not, but learning how to mine their talents and appeal, connect and support the values of the millennials faster than your competition will give you a huge jump-start in the marketplace.

The Four Ps of Millennial Values

PEOPLE—They are not the ‘rugged individualists’ of yesteryear. The interesting paradox is they like to be part of a team and a members of a community, yet they still want to be valued as an individual. This is why they might have hundreds of friends on Facebook, but still want to have their page and profile customized. Or they buy the same iPhone (to belong to the Apple cult, ahem, community), but they want their case, welcome screen and ringer to be unique.

Leadership Action: Talk in terms of “the team,” not “employees,” “staff” or “the company.” Build an internal culture that has them feeling part of something special, valued and important. Invest not only in helping them do better at their job, but also in their lives. Treat them as valued people, not task-driven employees. Don’t try to homogenize them (think old-school IBM conformity). Allow them to express and contribute their individuality and uniqueness.

PURPOSEThey don’t need to read The Magic of Thinking Big—they already do. They want to tackle the impossible, something never before attempted. Big problems, big visions and great causes. That’s what gets them excited and they will sacrifice greatly and work like crazy to pull it off.

Leadership Action: The goals and objectives of the organization have to be bigger than just turning a profit. Speak in terms of revolutionizing a market, fighting an injustice, solving a big problem, making a significant positive difference. Make sure your company practices community contributions and environment-sustaining principles.

PROFITThey want money, but it is not an objective unto itself. While my generation (Gen X) might see money as a measure of achievement, millennials see money only as a necessity to fund their pleasures and lifestyle fun. Money really is only a means to them, not the end. When it comes to motivation, praise, recognition and appreciation are more far more motivating than bonuses or excitement of ROI.

Leadership Action: Recognize their contributions and have them feel appreciated. Celebrate important life occasions—weddings and births, and make a big deal about their birthday (their parents did). If you really want to endear yourself, send a letter to their mom telling her how great they are doing.

Productivity—They are digitally native. They don’t know a world without the Internet, fast-action video games and seemingly endless media and entertainment options. They are consummate multi-taskers and they loathe more than anything waiting or wasting time. They are also not gripped by loyalty for loyalty’s sake. They will only stay with an organization for as long as it serves their ideals. They think nothing of having worked for four different companies in the past 18 months.

Leadership Action: If your organization is not tech-centric, they won’t even know how to operate. It will be up to you to keep them focused on the few key priorities by repeating and reinforcing them repeatedly—far more than you think is necessary. And the onus is on you to keep them engaged, happy and fulfilled. Do not assume they will stay because having the job is some sort of privilege. They will move on to greener pastures if you don’t keep the lawn fertilized.

About wmarsau

Most of the people who visit this blog already know me so it is kind of pointless to try to describe my life in this short little blurb. What is the purpose of this blog is the question. Over the course of this last year I have been exposed to some amazing people and have made personal development an important focus of my life. Being successful, not by the world's standards, but by God's has become my main focus. Mainly, I want to work to develop myself as a person who is kinder, reaches out to help those in need, and truly makes a difference in this world. To this end I am constantly reading and am exposed to so many differnet things along the way. These have been amazing and it is helping me grow so much. Then I started to think, "Why am I being so selfish?" You need to share with others these amazing things you are learning and being exposed to. That is where this blog comes into play. As I am reading and experiencing things that are truly amazing and life changing, I will be posting them on this blog. Obviously, I will not be able to post everything in it's entirity, but I will be summarizing them and letting you know the source of the article or book they come from so you can check them out later if you wish. I want this blog to be a place where you can go to often and be inspired and leave here with a smile on your face. I will be covering all kinds of different topics dealing with success and personal development. Topics like taking action, relationships, living to your potential, reinventing yourself, finances, leadership, presenting, goal setting, time management, etc. I will also be occasionally including topics on cooking, music, and gardening because they are special interests of mine. As a little disclaimer, I have given my life to the Lord and he is #1 in my life. I am his servant and everything I do in life is for his glory. With that being said, religion influences all areas of my life. There will be references to God in this blog because I can't seperate God from this or any other area of my life. I want you to know that if you do not believe in God, that is fine. That is your choice. This blog is open to anyone who wants to better their life. I will not be trying to influence or pressure anyone into having a relationship with the Lord from this site. Please don't feel uncomfortable. You can just read the portions of the blog that you wish to. I am inviting you to go on a journey with me. We will learn together to be the kind of people we were designed to be. Anyone can make a difference in this world, but it starts%
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